Motor SEO

Monthly performance

Organic search across OLX Motors EU. Deltas compare vs prev month and last year (MoM and YoY). Trends cover the last 17 months.

June 2026June 2026
Otomoto PLAutovit ROStandvirtual PT

General overview

Organic sessions, daily actives and leads per market. Sessions trend shows 17 months with the min to max band of the period.

Otomoto PL
13.05M ▼ 15.4% MoM ▲ 11.6% YoY
Organic sessions
17m trend, band = period min to max
Avg DAU
313K
▼ 12.3% MoM ▲ 7.3% YoY
Leads
123K
▼ 16.7% MoM ▲ 19.9% YoY
Web clicks
13.23M
▼ 17.8% MoM ▼ 15.5% YoY
Discover
4.68M
▼ 20.9% MoM new YoY
Autovit RO
1.76M ▼ 9.5% MoM ▲ 17.2% YoY
Organic sessions
17m trend, band = period min to max
Avg DAU
46K
▼ 6.8% MoM ▲ 12.5% YoY
Leads
12K
▼ 9.7% MoM ▲ 6.2% YoY
Web clicks
1.79M
▼ 13.6% MoM ▼ 8.9% YoY
Discover
610K
▼ 7.0% MoM new YoY
Standvirtual PT
1.64M ▼ 10.0% MoM ▲ 36.3% YoY
Organic sessions
17m trend, band = period min to max
Avg DAU
43K
▼ 7.2% MoM ▲ 32.2% YoY
Leads
16K
▼ 11.2% MoM ▲ 48.4% YoY
Web clicks
1.43M
▼ 18.1% MoM ▼ 6.1% YoY
Discover
720K
▲ 7.1% MoM new YoY

Sessions, DAU & Leads: Jun '25, May '26 & Jun '26

Three single months per metric per market: year-ago (grey), last month (tint), current (solid); pills read YoY and MoM vs current.

Sessions, DAU & Leads · Jun '25, May '26 & Jun '26Jun '25 grey (year ago) · May '26 tint (last month) · Jun '26 solid (current) · pills compare each to Jun '26: YoY vs Jun '25, MoM vs May '26SessionsAvg DAULeads11.70MJun '2515.43MMay '2613.05MJun '26YoY +11.6%MoM -15.4%292KJun '25356KMay '26313KJun '26YoY +7.3%MoM -12.3%103KJun '25148KMay '26123KJun '26YoY +19.9%MoM -16.7%1.50MJun '251.95MMay '261.76MJun '26YoY +17.2%MoM -9.5%41KJun '2550KMay '2646KJun '26YoY +12.5%MoM -6.8%12KJun '2514KMay '2612KJun '26YoY +6.2%MoM -9.7%1.20MJun '251.82MMay '261.64MJun '26YoY +36.3%MoM -10.0%33KJun '2547KMay '2643KJun '26YoY +32.2%MoM -7.2%11KJun '2518KMay '2616KJun '26YoY +48.4%MoM -11.2%

Sessions, DAU & Leads by market (monthly)

Per market: organic sessions (line, left axis), Avg DAU (line, right axis) and leads (columns, right axis) over the trailing window.

Sessions (left axis, line) DAU (right axis, line) Leads (right axis, columns)
005.35M127K10.70M253K16.06M380K21.41M506K25-0225-0425-0625-0825-1025-1226-0226-0426-06
00663K17K1.33M34K1.99M52K2.65M69K25-0225-0625-1026-0226-06
00654K17K1.31M34K1.96M50K2.62M67K25-0225-0625-1026-0226-06

Web clicks, anonymized vs non-anonymized

GSC web clicks split by query anonymization. Dark segment = anonymized share of total clicks.

Otomoto PL
Anonymized / Non-anonymized 685K (5.2%) ▲ 1754.9% MoM / 12.55M (94.8%) ▼ 21.8% MoM
Autovit RO
Anonymized / Non-anonymized -103K (-5.8%) ▼ 65.4% MoM / 1.90M (105.8%) ▼ 20.1% MoM
Standvirtual PT
Anonymized / Non-anonymized -178K (-12.5%) ▼ 51.3% MoM / 1.60M (112.5%) ▼ 23.8% MoM

Web clicks, brand vs non-brand

GSC web clicks split by brand queries. Dark segment = brand share of total clicks.

Otomoto PL
Brand / Non-brand 7.31M (58.3%) ▼ 19.0% MoM / 5.23M (41.7%) ▼ 25.5% MoM
Autovit RO
Brand / Non-brand 673K (35.5%) ▼ 18.5% MoM / 1.22M (64.5%) ▼ 20.9% MoM
Standvirtual PT
Brand / Non-brand 872K (54.4%) ▼ 24.0% MoM / 731K (45.6%) ▼ 23.7% MoM

Page types

Organic sessions by HYDRA landing page type. Mix bar shows share of the market total, trend shows 17 months with previous-month tick.

Page typeMixSessionsMix %MoMYoY17m trend
Otomoto PL
Category / SRP 4.48M 34.3% ▼ 16.7% ▼ 26.8%
Ad detail 3.81M 29.2% ▼ 20.1% ▲ 347.9%
Homepage 2.66M 20.4% ▼ 8.2% ▲ 12.7%
Seller pages 1.03M 7.9% ▼ 8.4% ▼ 5.6%
Category location 533K 4.1% ▼ 16.0% ▼ 6.1%
Landing page missing 222K 1.7% ▲ 29.6% ▲ 52.1%
Autovit RO
Category / SRP 702K 39.8% ▼ 13.0% ▼ 13.1%
Ad detail 479K 27.2% ▼ 7.1% ▲ 426.3%
Homepage 302K 17.2% ▼ 5.5% ▲ 7.8%
Other 103K 5.8% ▼ 9.4% ▼ 39.4%
Category location 74K 4.2% ▼ 9.9% ▼ 10.1%
Seller pages 56K 3.2% ▼ 14.5% ▼ 1.8%
Standvirtual PT
Ad detail 537K 32.8% ▼ 4.4% ▲ 514.3%
Category / SRP 455K 27.8% ▼ 15.8% ▼ 10.8%
Homepage 405K 24.7% ▼ 11.3% ▲ 0.6%
Other 74K 4.5% ▲ 3.1% ▲ 109.4%
Seller pages 71K 4.3% ▼ 15.8% ▼ 18.1%
Category location 54K 3.3% ▼ 12.4% ▼ 5.0%

Vehicle verticals

GSC web clicks by homepage-nav vertical. Otomoto in full, Autovit and Standvirtual as compact lists.

Otomoto PLMixWeb clicksMix %MoMYoY17m trend
Passenger cars 4.89M 54.8% ▼ 15.4% ▼ 25.1%
Motorcycles 284K 3.2% ▼ 19.8% ▼ 23.1%
Trucks 30K 0.3% ▼ 3.0% ▼ 36.5%
Delivery vans 89K 1.0% ▲ 0.9% ▲ 20.8%
Construction 6K 0.1% ▼ 19.5% new
Agricultural 13K 0.1% ▼ 14.5% ▼ 27.8%
Trailers 26K 0.3% ▲ 2.1% ▼ 37.6%
Parts 3K 0.0% ▼ 16.6% ▼ 31.1%
Editorial 175K 2.0% ▼ 22.3% ▼ 51.4%
Lease 4K 0.0% ▼ 15.2% ▼ 60.6%
Other 3.40M 38.1% ▼ 9.6% ▼ 7.6%
Autovit RO
VerticalClicksMixMoMYoY
Passenger cars 1.09M 68.6% ▼ 8.6% ▼ 6.7%
Motorcycles 10K 0.6% ▼ 12.0% ▲ 124.1%
Trucks 5K 0.3% ▼ 7.2% ▲ 27.2%
Delivery vans 17K 1.0% ▲ 2.4% ▲ 89.0%
Construction 2K 0.2% ▼ 17.3% ▲ 11.1%
Agricultural 2K 0.1% ▼ 8.4% ▼ 21.3%
Trailers 6K 0.4% ▼ 12.5% ▲ 0.8%
Parts 969 0.1% ▼ 11.5% ▼ 50.2%
Editorial 94K 5.9% ▼ 8.8% ▼ 50.2%
Tools 1K 0.1% ▼ 4.2% ▼ 12.3%
Other 360K 22.7% ▼ 8.1% ▼ 10.4%
Standvirtual PT
VerticalClicksMixMoMYoY
Passenger cars 583K 48.1% ▼ 13.4% ▼ 10.3%
Motorcycles 45K 3.7% ▼ 9.2% ▼ 1.1%
Trucks 230 0.0% ▼ 29.9% ▼ 33.3%
Delivery vans 6K 0.5% ▼ 20.4% ▼ 17.7%
Campers 4K 0.3% ▲ 0.2% ▼ 23.7%
Boats 993 0.1% ▲ 43.1% ▼ 11.7%
Parts 452 0.0% ▼ 67.8% ▼ 78.5%
Editorial 44K 3.6% ▼ 18.2% ▼ 14.1%
Tools 4K 0.3% ▼ 14.3% ▲ 93.7%
Other 526K 43.4% ▼ 11.9% ▼ 3.1%

Editorial / News

News / editorial sections (Otomoto /news/, Standvirtual /diarioautomovel/, Autovit /blog/). Total reach = web search + Google Discover; Discover % is its share of that reach. Deltas and trend are on total reach.

Market, sectionTotal reachWebDiscoverDisc %MoMYoY17m trend
Otomoto /news/ · 2.0% of site 295K 175K 119K 40.5% ▼ 13.5% ▼ 18.4%
Autovit /blog/ · 5.9% of site 96K 94K 3K 2.7% ▼ 9.9% ▼ 48.8%
Standvirtual /diarioautomovel/ · 3.6% of site 66K 44K 22K 33.6% ▲ 4.3% ▲ 29.4%

GEO, AI Share of Voice

Otterly.AI / May 2026 vs Apr 2026. Top cited domains per market, your brand highlighted.

PolandMay 2026 vs Apr 2026
1
Otomoto
40%0.0pp
2
OLX.pl
23%▼ 2.0pp
3
autocentrum.pl
17%▲ 2.0pp
RomaniaMay 2026 vs Apr 2026
1
Autovit
39%▼ 1.0pp
2
OLX
32%▼ 1.0pp
3
AutoScout24
10%▲ 1.0pp
PortugalMay 2026 vs Apr 2026
1
Standvirtual
29%▼ 1.0pp
2
OLX
22%▼ 2.0pp
3
Carmine
13%0.0pp